Effects of Live Streaming Proneness, Engagement and Intelligent Recommendation on Users' Purchase Intention in Short Video Community: Take TikTok (DouYin) Online Courses as an Example
Author:
Affiliation:
1. School of Logistics and e-Commerce, Zhejiang Wanli University, Ningbo, China
2. Smart Learning Institute, Beijing Normal University, Beijing, China
3. ISCTE Business School and Business Research Unit- Lisbon University Institute, Lisbon, Portugal
Funder
Zhejiang Province Association for Higher Education Project
Ningbo Education Science Planning Project
Ningbo Soft Science Research Program
Publisher
Informa UK Limited
Subject
Computer Science Applications,Human-Computer Interaction,Human Factors and Ergonomics
Link
https://www.tandfonline.com/doi/pdf/10.1080/10447318.2022.2091653
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