An extended source attractiveness model: the advertising effectiveness of distinct athlete endorser attractiveness types and its contextual variation
Author:
Affiliation:
1. Faculty of Commerce, Waseda University, Tokyo, Japan
Publisher
Informa UK Limited
Subject
Strategy and Management,Tourism, Leisure and Hospitality Management
Link
https://www.tandfonline.com/doi/pdf/10.1080/16184742.2021.1963302
Reference65 articles.
1. How Should Foreign Retailers Deal With Chinese Consumers? A Cross-National Comparison of the Formation of Customer Satisfaction
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4. Athlete brand image: scale development and model test
5. Branding athletes: Exploration and conceptualization of athlete brand image
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