Measuring market orientation: A multi‐factor, multi‐item approach
Author:
Publisher
Informa UK Limited
Subject
Marketing,Strategy and Management
Link
http://www.tandfonline.com/doi/pdf/10.1080/0267257X.1994.9964318
Reference41 articles.
1. How Broad Should the Marketing Concept Be?
2. Marketers' Attitudes toward the Marketing Concept
3. A Paradigm for Developing Better Measures of Marketing Constructs
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