Relationship marketing: Key issues for the utilities sector-Reference-Cited by-同舟云学术

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Relationship marketing: Key issues for the utilities sector

Published:1997-07 Issue:5 Volume:13 Page:463-477
ISSN:0267-257X
Container-title:Journal of Marketing Management
language:en
Short-container-title:Journal of Marketing Management

Author:

Payne Adrian,Frow Pennie

Publisher

Informa UK Limited

Subject

Marketing,Strategy and Management

Link

http://www.tandfonline.com/doi/pdf/10.1080/0267257X.1997.9964486

Reference32 articles.

1. Deregulating European electricity supply: Issues and implications

2. Buchanan, R.W.T. 1990. “Customer Retention: The Link Between Customer Satisfaction and Profitability”. Bain & Company Inc. unpublished internal paper,

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