Mobile Phone Service Providers Shift to No-Contract Plans: Implications on Customer Retention-Reference-Cited by-同舟云学术

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Mobile Phone Service Providers Shift to No-Contract Plans: Implications on Customer Retention

Published:2018-02-23 Issue:2 Volume:39 Page:92-107
ISSN:1533-2969
Container-title:Services Marketing Quarterly
language:en
Short-container-title:Services Marketing Quarterly

Author:

Tesfom Goitom¹,Birch Nancy J.²,Culver Jeffrey N.³

Affiliation:

1. Department of Finance and Marketing, Eastern Washington University, Bellevue, Washington, USA

2. Department of Information Systems and Business Analytics, Eastern Washington University, Cheney, Washington, USA

3. Department of Information Systems and Business Analytics, Eastern Washington University, Spokane, Washington, USA

Publisher

Informa UK Limited

Subject

Business, Management and Accounting (miscellaneous)

Link

https://www.tandfonline.com/doi/pdf/10.1080/15332969.2018.1436756

Reference36 articles.

1. Switching barriers in consumer markets: an investigation of the financial services industry

Cited by 1 articles. 订阅此论文施引文献订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

1. Contracts versus relationship intention as indicator of customer trust in and commitment to cell phone service providers;Management;2022-06-28

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