Branding Instead of Product Innovation: A Study on the Brand Personalities of the UK's Electricity Market-Reference-Cited by-同舟云学术

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Branding Instead of Product Innovation: A Study on the Brand Personalities of the UK's Electricity Market

Published:2017-10-25 Issue:2 Volume:15 Page:255-272
ISSN:1740-4754
Container-title:European Management Review
language:en
Short-container-title:European Management Review

Author:

Rutter Richard¹²,Chalvatzis Konstantinos J.¹³,Roper Stuart⁴,Lettice Fiona¹

Affiliation:

1. Norwich Business School; University of East Anglia; Norwich UK

2. School of Business; Australian College of Kuwait; Kuwait

3. Tyndall Centre for Climate Change Research; University of East Anglia; Norwich UK

4. Huddersfield Business School; University of Huddersfield; Huddersfield UK

Publisher

Wiley

Subject

Strategy and Management,Business and International Management

Link

http://onlinelibrary.wiley.com/wol1/doi/10.1111/emre.12155/fullpdf

Reference142 articles.

1. Resisting temptations to change a brand position/execution: The power of consistency over time;Aaker;Journal of Brand Management,1996b

2. Dimensions of brand personality;Aaker;Journal of Marketing Research,1997

3. When good brands do bad;Aaker;Journal of Consumer Research,2004

4. An extension of Aaker's brand personality model from Islamic perspective: A conceptual study;Ahmed;Journal of Islamic Marketing,2015

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