Publisher
Springer Nature Switzerland
Reference60 articles.
1. Aaker, D. (2003). The power of the branded differentiator. Retrieved February 20, 2021, from MIT Sloan Management Review website: https://sloanreview.mit.edu/article/the-power-of-the-branded-differentiator/
2. Anees-ur-Rehman, M., Wong, H. Y., Sultan, P., & Merrilees, B. (2018). How brand-oriented strategy affects the financial performance of B2B SMEs. Journal of Business & Industrial Marketing, 33(3), 303–315. https://doi.org/10.1108/JBIM-10-2016-0237
3. Anker, T. B., Kappel, K., Eadie, D., & Sandøe, P. (2012). Fuzzy promises: Explicative definitions of brand promise delivery. Marketing Theory, 12(3), 267–287. https://doi.org/10.1177/1470593112451379
4. Arogyaswamy, B., & Byles, C. M. (1987). Organizational culture: Internal and external fits. Journal of Management, 13(4), 647–658. https://doi.org/10.1177/014920638701300406
5. Backhaus, K., & Tikoo, S. (2004). Conceptualizing and researching employer branding. Career Development International, 9(5), 501–517. https://doi.org/10.1108/13620430410550754