Uncertainty representation and risk management for direct segmented marketing
Author:
Affiliation:
1. Babson College, Wellesley, MA, USA
2. Center of Excellence Leader, Data Science and Artificial Intelligence, Workplace Investing, Fidelity Investments, Boston, MA, USA
3. Warwick Business School, The University of Warwick, Coventry, UK
Publisher
Informa UK Limited
Subject
Marketing,Strategy and Management
Link
https://www.tandfonline.com/doi/pdf/10.1080/0267257X.2019.1707265
Reference71 articles.
1. Coherent Measures of Risk
2. Multiperiod Multiproduct Advertising Budgeting: Stochastic Optimization Modeling
3. Robust Solutions of Optimization Problems Affected by Uncertain Probabilities
4. Robust Optimization
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