GATeS: A Hybrid Algorithm Based on Genetic Algorithm and Tabu Search for the Direct Marketing Problem-Reference-Cited by-同舟云学术

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GATeS: A Hybrid Algorithm Based on Genetic Algorithm and Tabu Search for the Direct Marketing Problem

Published:2024 Issue: Volume:12 Page:20867-20884
ISSN:2169-3536
Container-title:IEEE Access
language:
Short-container-title:IEEE Access

Author:

Müller Felipe Martins¹^ORCID,Schneider Vanessa A.²^ORCID,Bonilha Iaê Santos²^ORCID,De Souza Veridiane Barbara²,Cruz Greici Da Rosa Da²^ORCID,Mavrovouniotis Michalis³^ORCID

Affiliation:

1. Department of Applied Computing, Federal University of Santa Maria, Santa Maria, Rio Grande do Sul, Brazil

2. Department of Postgraduate Production Engineering, University of Santa Maria, Santa Maria, Rio Grande do Sul, Brazil

3. ERATOSTHENES Centre of Excellence, Limassol, Cyprus

Publisher

Institute of Electrical and Electronics Engineers (IEEE)

Link

http://xplorestaging.ieee.org/ielx7/6287639/10380310/10388290.pdf?arnumber=10388290

Reference43 articles.

1. Allocation of advertising budget between multiple channels to support sales in multiple markets

2. Optimization models for targeted offers in direct marketing: Exact and heuristic algorithms

3. Direct marketing campaigns in retail banking with the use of deep learning and random forests

4. A matheuristic for a customer assignment problem in direct marketing

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