Personality, person–brand fit, and brand community: An investigation of individuals, brands, and brand communities
Author:
Publisher
Informa UK Limited
Subject
Marketing,Strategy and Management
Link
http://www.tandfonline.com/doi/pdf/10.1080/0267257X.2010.543634
Reference73 articles.
1. The Social Influence of Brand Community: Evidence from European Car Clubs
2. RELATIONSHIPS BETWEEN BIG FIVE PERSONALITY FACTORS AND VALUES
3. Relationship marketing and brand involvement of professionals through web-enhanced brand communities: the case of Coloplast
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