Customer participation, positive electronic word-of-mouth intention and repurchase intention: The mediation effect of online brand community trust
Author:
Affiliation:
1. Faculty of economics, Thu Dau Mot University, Binh Duong, Vietnam
Funder
Trường Đại Học Thủ Dầu Một
Publisher
Informa UK Limited
Subject
Marketing,Business and International Management
Link
https://www.tandfonline.com/doi/pdf/10.1080/13527266.2023.2177709
Reference66 articles.
1. The theory of planned behavior
2. Trust and loyalty in online brand communities
3. “I just like this e-Retailer”: Understanding online consumers repurchase intention from relationship quality perspective
4. Social Identity Theory and the Organization
5. Antecedents and purchase consequences of customer participation in small group brand communities
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