Impact of government brand-building promotion on enterprise financial performance: empirical evidence from China
Author:
Affiliation:
1. School of Management, Shandong University, Jinan, People’s Republic of China
2. Anhui Institute of Quality and Standardization, Hefei, People’s Republic of China
Funder
Research Projects of the Social Science and Humanity on Schemed Fund of the Ministry of Education
National Nature Science Fund of China
Publisher
Informa UK Limited
Subject
General Business, Management and Accounting
Link
https://www.tandfonline.com/doi/pdf/10.1080/14783363.2017.1303887
Reference62 articles.
1. Measuring Brand Equity Across Products and Markets
2. The Financial Information Content of Perceived Quality
3. The impact of design management and process management on quality: an empirical investigation
4. Revenue Premium as an Outcome Measure of Brand Equity
5. Brand Positioning Through Advertising in Asia, North America, and Europe: The Role of Global Consumer Culture
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