Research on VI Design of Corporate Image Based on Computer Multimedia Technology

Abstract

Core concepts such as corporate culture and management structure are displayed through VI (visual identity) visual design. The key effects of VI visual design include the image design of the entire enterprise and the image design of the main brand of the enterprise. In addition, the overall brand of a business will also be affected. VI visual design also plays an important role in the entire brand promotion. Through VI visual design, you can quickly understand and analyze an enterprise. The development of the Internet has changed people’s living habits and consumption patterns. In order to meet people’s consumption needs, more and more Internet companies have become the mainstream of the industry. Different from the VI image of traditional enterprises, the brand image of the Internet has huge differences in design methods, expression methods, and communication channels. This article objectively analyzes the brand characteristics of current Internet companies, as well as the consumer psychology and needs of consumers in the “Internet +” era, so as to illustrate the importance of the same complete brand image for companies. Next, we will analyze the problems existing in the traditional VI image in the Internet era and design a set of overall Internet brand image design methods. Finally, combined with social development and social hotspots, predictions are made about the changes in brand image design.