High versus low formality marketing planning in global industries: determinants and consequences

Author:

Chae Myung-Su,Hill John S.

Publisher

Informa UK Limited

Subject

Marketing,Strategy and Management

Reference16 articles.

1. Al-Bazzaz, S. and Grinyer, P.H. (1980) How planning works in practice-a survey of 48 U.K. companies. Long Range Planning 13, 30-42.

2. Andrews, K.R. (1971) The Concept of Corporate Strategy. Homeward, IL: Dow Jones-Irwin.

3. Ansoff, I.H. (1965) Corporate Strategy. New York: McGraw-Hill Book Company.

4. Bartlett, C.A. and Ghoshal, S. (1987) Managing across borders: new strategic requirements. Sloan Management Review 28, Summer, 7-17.

5. Boddewyn, J.J., Soehl, R. and Picard, J. (1986) Standardization in international marketing: is Ted Levitt in fact right? Business Horizons 29(6), 69- 75.

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