The Mediating Role of Consumer Engagement with the Brand Community and Its Effect on Corporate Reputation-Reference-Cited by-同舟云学术

The Mediating Role of Consumer Engagement with the Brand Community and Its Effect on Corporate Reputation

Published:2019-01-02 Issue:1 Volume:21 Page:45-64
ISSN:1424-1277
Container-title:International Journal on Media Management
language:en
Short-container-title:International Journal on Media Management

Author:

Ferreira Mateus¹^ORCID,Zambaldi Felipe²^ORCID

Affiliation:

1. Business Administration Professor at Universidade Federal do Cariri, Brazil

2. Marketing Professor at Escola de Administração de Empresas de São Paulo da Fundação Getulio Vargas, Brazil

Funder

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior

Publisher

Informa UK Limited

Subject

Strategy and Management,Communication

Link

https://www.tandfonline.com/doi/pdf/10.1080/14241277.2019.1585354

Reference62 articles.

1. Measuring Brand Equity Across Products and Markets

2. Dimensions of Brand Personality

3. The Social Influence of Brand Community: Evidence from European Car Clubs

4. Alkhateeb, A., Alli, Z. & Moussa, W. (2012).Analyzing the determinants of the UK consumer’s engagement in Viral Marketing on Social Networking Sites: A university Student’s perspective. Master thesis, Blekinge Institute of Technology, Karlskrona, Sweden. 10.1094/PDIS-11-11-0999-PDN

5. Aragão, F. B. Paz. (2016).Engajamento dos Consumidores com as Marcas nas Mídias Sociais [Consumers Engagement with Brands in Socia Media]. Master thesis, Universidade Estadual do Ceará (UECE) [Ceará State University], Fortaleza, Brazil.

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