Kidfluencing: The Role of Calls to Action, Logo Presence, and Disclosure Modality on Parental Appraisals
Author:
Affiliation:
1. Department of Communications, Brigham Young University, Provo, Utah, USA
2. Department of Advertising and Public Relations, Pennsylvania State University, University Park, Pennsylvania, USA
Funder
Arthur W. Page Center for Integrity in Public Communication
Publisher
Informa UK Limited
Subject
Marketing
Link
https://www.tandfonline.com/doi/pdf/10.1080/10641734.2022.2037111
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