Vertical Individualism As a Motivating Factor in Perceiving CSR Advertising for East Asian Markets: Korea and China-Reference-Cited by-同舟云学术

Vertical Individualism As a Motivating Factor in Perceiving CSR Advertising for East Asian Markets: Korea and China

Published:2023-07-19 Issue: Volume: Page:1-24
ISSN:1064-1734
Container-title:Journal of Current Issues & Research in Advertising
language:en
Short-container-title:Journal of Current Issues & Research in Advertising

Author:

Lee Yoon-Joo¹,Chen Huan²,Haley Eric³

Affiliation:

1. Department of Strategic Communication, The Edward R. Murrow College of Communication, Washington State University, Pullman, Washington, USA

2. Department of Advertising, College of Journalism and Communications, University of Florida, Gainesville, Florida, USA

3. Tombras School of Advertising and Public Relations, College of Communication and Information, University of Tennessee, Knoxville, Tennessee, USA

Publisher

Informa UK Limited

Subject

Marketing

Link

https://www.tandfonline.com/doi/pdf/10.1080/10641734.2023.2220012

Reference92 articles.

1. Putting Stereotype Content in Context: Image Theory and Interethnic Stereotypes

2. Are Consumers International? A Study of CSR, Cross-Border Shopping, Commitment and Purchase Intent among Online Consumers

3. Asia Today. 2017. “Millennials = Give-Up Generation, Story of Ordinary Korean Youth.” December 06. https://www.huffingtonpost.com/asiatoday/inout-korea-millennials_b_10834834.html.

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