Using Photovoice Research for Advertising Theory
Author:
Affiliation:
1. Strategic Communication, University of Missouri, Columbia, Missouri, USA
Publisher
Informa UK Limited
Subject
Marketing
Link
https://www.tandfonline.com/doi/pdf/10.1080/10641734.2021.1945981
Reference94 articles.
1. An examination of differences in product types and gender stereotypes depicted in advertisements targeting masculine, feminine, and LGBTQ audiences
2. Thirty Years of Advertising Research in Leading Communication and Marketing Journals: Learning From the Parent Disciplines
3. Personal care expectations: Photovoices of Chinese ageing adults in Hong Kong
4. Qualitative Research in Advertising
Cited by 2 articles. 订阅此论文施引文献 订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献
1. Culture at Arm’s Length: The Effects of Analytic-Holistic Thinking on Visual Aesthetics in Brand Selfies Taken by Chinese, Russian, and U.S. Consumers;Journal of Current Issues & Research in Advertising;2022-07-15
2. Selfie campaigns as advertising tactic: mental imagery as a driver of brand interest and participation;International Journal of Advertising;2022-07-15
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