Selfie campaigns as advertising tactic: mental imagery as a driver of brand interest and participation-Reference-Cited by-同舟云学术

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Selfie campaigns as advertising tactic: mental imagery as a driver of brand interest and participation

Published:2022-07-15 Issue:4 Volume:42 Page:773-797
ISSN:0265-0487
Container-title:International Journal of Advertising
language:en
Short-container-title:International Journal of Advertising

Author:

Wolfsteiner Elisabeth¹,Garaus Marion²,Wagner Udo²,Girschick Alexander³

Affiliation:

1. Department of Innovation, University of Applied Sciences Wiener Neustadt, Wieselburg, Austria

2. Department of International Management, Modul University Vienna, Vienna, Austria

3. Department of Marketing and International Business, University of Vienna, Vienna, Austria

Publisher

Informa UK Limited

Subject

Marketing,Communication

Link

https://www.tandfonline.com/doi/pdf/10.1080/02650487.2022.2095836

Reference86 articles.

1. The ad creativity cube: conceptualization and initial validation

2. Effects of Print Ad Pictures and Copy Containing Instructions to Imagine on Mental Imagery That Mediates Attitudes

3. A modified scale for the measurement of communication-evoked mental imagery

Cited by 2 articles. 订阅此论文施引文献订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

1. Luxury brand at the cusp of lipstick effects: Turning brand selfies into luxury brand curruncy to thrive via richcession;Journal of Retailing and Consumer Services;2024-07

2. Let me take a #selfie #variety: How consumer selfie affects variety seeking;Psychology & Marketing;2023-05-06

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