Culture at Arm’s Length: The Effects of Analytic-Holistic Thinking on Visual Aesthetics in Brand Selfies Taken by Chinese, Russian, and U.S. Consumers

Author:

Shabalina Olga1ORCID,Nelson Michelle R.1,Lobodenko Lidiia K.2,Hong Na3

Affiliation:

1. Charles H. Sandage Department of Advertising, University of Illinois at Urbana–Champaign, Urbana, Illinois, USA

2. Advertising and Public Relations Department, South Ural State University (National Research University), Chelyabinsk, Russia

3. School of Foreign Languages and Literature, Shandong University, Leshuiju Community, Qingdao, Shandong, People’s Republic of China

Publisher

Informa UK Limited

Subject

Marketing

Reference97 articles.

1. “Aren’t These Just Young, Rich Women Doing Vain Things Online?”: Influencer Selfies as Subversive Frivolity

2. Saudi Women Take the Wheel: A Content Analysis of How Saudi Arabian Car Companies Reached Women on Social Media

3. The Role of Consumer Affect on Visual Social Networking Sites: How Consumers Build Brand Relationships

4. Borel, Laurence. 2021. “Me and My Brands: Drivers and Outcomes of ‘Brand Selfies’.” PhD diss. University of London, Birkbeck.

5. Brandwatch. 2021. “Brand Visibility Report.” Accessed January 23. https://www.brandwatch.com/reports/brand-visibility/view/?utm_source=google&utm_medium=cpc&utm_campaign=Branded%20-%20US&utm_term=brand_exact&_bt=530718046483&_bk=brandwatch&_bm=e&_bn=g&_bg=11078697548&gclid=EAIaIQobChMIgonq7t6T9gIV-mxvBB0LrgG2EAAYASADEgLZDvD_BwE

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