Services Dominated by Maximal versus Minimal-Self Contexts: Verbal versus Visual Cues in Services Advertising-Reference-Cited by-同舟云学术

登录注册会员服务联系我们

Services Dominated by Maximal versus Minimal-Self Contexts: Verbal versus Visual Cues in Services Advertising

Published:2006-09 Issue:2 Volume:28 Page:65-76
ISSN:1064-1734
Container-title:Journal of Current Issues & Research in Advertising
language:en
Short-container-title:Journal of Current Issues & Research in Advertising

Author:

Spears Nancy,Paswan Audhesh K.,Kahla Marlene

Publisher

Informa UK Limited

Subject

Marketing

Link

http://www.tandfonline.com/doi/pdf/10.1080/10256018808623883

Reference61 articles.

1. Beliefs Are Like Possessions

2. Promoting customer contact people: a key difference in service and product advertising

3. Russell, Belk W. and Austin, Mark. “Organ Donation Willingness as a Function of Extended Self and Materialism,”. Advances in Health Care Research, 1986 Proceedings. Edited by: Venkatesan, M. and Lancaster, Wade. pp.84–88. Toledo, Ohio: Association for Health Care.

Cited by 2 articles. 订阅此论文施引文献订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

1. Airlines: Standardize Your International Advertising!;Journal of Travel Research;2022-07-29

2. Services advertising: showcase the customer!;Journal of Marketing Communications;2016-09

同舟云学术

1.学者识别学者识别

2.学术分析学术分析

3.人才评估人才评估

"同舟云学术"是以全球学者为主线，采集、加工和组织学术论文而形成的新型学术文献查询和分析系统，可以对全球学者进行文献检索和人才价值评估。用户可以通过关注某些学科领域的顶尖人物而持续追踪该领域的学科进展和研究前沿。经过近期的数据扩容，当前同舟云学术共收录了国内外主流学术期刊6万余种，收集的期刊论文及会议论文总量共计约1.5亿篇，并以每天添加12000余篇中外论文的速度递增。我们也可以为用户提供个性化、定制化的学者数据。欢迎来电咨询！咨询电话：010-8811{复制后删除}0370

www.globalauthorid.com

TOP