Promoting customer contact people: a key difference in service and product advertising
Author:
Publisher
Emerald
Subject
Marketing
Reference14 articles.
1. Evaluating Service Encounters: The Effects of Physical Surroundings and Employee Responses
2. The Service Encounter: Diagnosing Favorable and Unfavorable Incidents
3. A Gap Analysis of Professional Service Quality
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3. Do Satisfaction Claims Affect Consumers’ Responses in Servicescapes?;New Meanings for Marketing in a New Millennium;2014-10-29
4. Examining the moderating role of rational-versus emotional-focused websites;Journal of Vacation Marketing;2014-04
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