Services advertising: showcase the customer!
Author:
Affiliation:
1. Department of Marketing, IAE, Toulouse Capitole University, Toulouse, France
2. Department of Strategy, Toulouse Business School, Toulouse, France
Publisher
Informa UK Limited
Subject
Marketing,Business and International Management
Link
https://www.tandfonline.com/doi/pdf/10.1080/13527266.2015.1136348
Reference52 articles.
1. Effects of message appeal and service type in CSR communication strategies
2. A comparison of services advertising strategies used in US and Korean magazine ads: a content analysis
3. Involvement, Tolerance for Ambiguity, and Type of Service Moderate the Effectiveness of Probability Marker Usage in Service Advertising
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