Me, Myself, and I: Examining the Effect of Loneliness and Self-Focus on Message Referents
Author:
Publisher
Informa UK Limited
Subject
Marketing
Link
http://www.tandfonline.com/doi/pdf/10.1080/10256018808623883
Reference56 articles.
1. Empathy Versus Pride: the Influence of Emotional Appeals Across Cultures
2. Getting Emotional About Health
3. On the importance of social integration for minority targeting effectiveness
4. The Role of Emotions in Marketing
Cited by 4 articles. 订阅此论文施引文献 订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献
1. Rise of ‘Lonely’ Consumers in the Post-COVID-19 Era: A Synthesised Review on Psychological, Commercial and Social Implications;International Journal of Environmental Research and Public Health;2021-01-06
2. “Touching with heart, reasoning by truth!” The impact of brand cues on mini-film advertising effect;International Journal of Advertising;2020-04-20
3. Daddy Dearest: The Influence of Paternal Investment on Attitude toward the Advertisement;Journal of Advertising;2019-12-23
4. Social exclusion influences on the effectiveness of altruistic versus egoistic appeals in charitable advertising;Marketing Letters;2019-02-23
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