Social exclusion influences on the effectiveness of altruistic versus egoistic appeals in charitable advertising-Reference-Cited by-同舟云学术

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Social exclusion influences on the effectiveness of altruistic versus egoistic appeals in charitable advertising

Published:2019-02-23 Issue:1 Volume:30 Page:75-90
ISSN:0923-0645
Container-title:Marketing Letters
language:en
Short-container-title:Mark Lett

Author:

Baek Tae Hyun,Yoon Sukki,Kim Seeun,Kim Yeonshin

Funder

Global Research Network program through the Ministry of Education of the Republic Korea and the National Research Foundation of Korea

Publisher

Springer Science and Business Media LLC

Subject

Marketing,Economics and Econometrics,Business and International Management

Link

http://link.springer.com/article/10.1007/s11002-019-09481-z/fulltext.html

Reference31 articles.

1. Baek, T. H., & Yoon, S. (2017). Guilt and shame: environmental message framing effects. Journal of Advertising, 46(3), 440–453.

2. Batson, C. D. (1987). Prosocial motivation: is it ever truly altruistic? Advances in Experimental Social Psychology, 20, 65–122.

3. Baumeister, R. F., & Leary, M. R. (1995). The need to belong: desire for interpersonal attachments as a fundamental human motivation. Psychological Bulletin, 117(3), 497–529.

4. Brunel, F. F., & Nelson, M. R. (2000). Explaining gendered responses to “help-self” and “help-others” charity ad appeals: the mediating role of world-views. Journal of Advertising, 29(3), 15–28.

5. Cacioppo, J. T., Chen, H. Y., & Cacioppo, S. (2017). Reciprocal influences between loneliness and self-centeredness: a cross-lagged panel analysis in a population-based sample of African American, Hispanic, and Caucasian adults. Personality and Social PsychologyBulletin, 43(8), 1125–1135.

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