The Effect of Introducing a New Brand on Consumer Perceptions of Current Brand Similarity: The Roles of Product Knowledge and Involvement
Author:
Affiliation:
1. University of North Carolina at Wilmington
Publisher
Informa UK Limited
Subject
Marketing
Link
https://www.tandfonline.com/doi/pdf/10.1080/10696679.2002.11501925
Reference49 articles.
1. Consumer Evaluations of Brand Extensions
2. Dimensions of Consumer Expertise
3. Knowledge Calibration: What Consumers Know and What They Think They Know
4. The Influence of Positive Mood on Brand Extension Evaluations
5. External Search Effort: An Investigation Across Several Product Categories
Cited by 45 articles. 订阅此论文施引文献 订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献
1. Impact of Big Data and Knowledge Management on Customer Interactions and Consumption Patterns: Applied Science Research Perspective;Engineering, Technology & Applied Science Research;2024-06-01
2. Analysis of Music Brand Similarity Levels Using a Visual Computing Approach;Journal of Multimedia Trend and Technology;2024-04-24
3. THE EFFECT OF SUSTAINABLE PACKAGING ON QUALITY PERCEPTION AND PURCHASE INTENTION: THE MODERATOR ROLE OF ENVIRONMENTAL CONSCIOUSNESS AND HEALTH CONSCIOUSNESS;Yönetim ve Ekonomi Araştırmaları Dergisi;2023-10-14
4. An integrated model of retail brand equity: the role of consumer shopping experience and shopping value;Journal of Brand Management;2023-02-22
5. The Design of Product’s Packaging: Different Perception from Different Perspectives;Lecture Notes in Networks and Systems;2023
1.学者识别学者识别
2.学术分析学术分析
3.人才评估人才评估
"同舟云学术"是以全球学者为主线，采集、加工和组织学术论文而形成的新型学术文献查询和分析系统，可以对全球学者进行文献检索和人才价值评估。用户可以通过关注某些学科领域的顶尖人物而持续追踪该领域的学科进展和研究前沿。经过近期的数据扩容，当前同舟云学术共收录了国内外主流学术期刊6万余种，收集的期刊论文及会议论文总量共计约1.5亿篇，并以每天添加12000余篇中外论文的速度递增。我们也可以为用户提供个性化、定制化的学者数据。欢迎来电咨询！咨询电话：010-8811{复制后删除}0370
www.globalauthorid.com
TOP
Copyright © 2019-2024 北京同舟云网络信息技术有限公司 京公网安备11010802033243号 京ICP备18003416号-3