The Impact of Electronic Word-of-Mouth on Customer Satisfaction
Author:
Affiliation:
1. Assistant Professor of Marketing, Department of Economics and Business, Washington and Jefferson College, Washington, PA,
2. Penn State Harrisburg
Funder
West Virginia University
Publisher
Informa UK Limited
Subject
Marketing
Link
https://www.tandfonline.com/doi/pdf/10.1080/10696679.2019.1615840
Reference51 articles.
1. Customer Satisfaction and Loyalty in E-Markets: A PLS Path Modeling Approach
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4. The Interplay of Heuristic and Systematic Processing of Social Information
5. Heuristic versus systematic information processing and the use of source versus message cues in persuasion.
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