The Impact of Celebrity Endorsement on Consumer Purchase Intention: An Emerging Market Perspective-Reference-Cited by-同舟云学术

The Impact of Celebrity Endorsement on Consumer Purchase Intention: An Emerging Market Perspective

Published:2019-01-02 Issue:1 Volume:27 Page:103-121
ISSN:1069-6679
Container-title:Journal of Marketing Theory and Practice
language:en
Short-container-title:Journal of Marketing Theory and Practice

Author:

Osei-Frimpong Kofi¹^ORCID,Donkor Georgina²,Owusu-Frimpong Nana³

Affiliation:

1. Kofi Osei-Frimpong (Ph.D., University of Strathclyde), Senior Lecturer in Marketing, GIMPA Business School, Ghana Institute of Management and Public Administration, Accra,

2. Georgina Donkor (MSc., Ghana Institute of Management and Public Administration), Graduate Teaching Assistant, GIMPA Business School, Ghana Institute of Management and Public Administration, Accra,

3. Nana Owusu-Frimpong (Ph.D, University of Durham), Professor of Marketing, GIMPA Business School, Ghana Institute of Management and Public Administration, Accra,

Publisher

Informa UK Limited

Subject

Marketing

Link

https://www.tandfonline.com/doi/pdf/10.1080/10696679.2018.1534070

Reference94 articles.

1. Measuring Brand Equity Across Products and Markets

2. Agyepong, L. (2017). Understanding the concept of celebrity capital through an empirical study of the role of celebrity political endorsements in 2008 and 2012 Ghana election campaigns (PhD Thesis). University of Leicester, Leicester, England, UK.

3. Branding athletes: Exploration and conceptualization of athlete brand image

4. Specification, evaluation, and interpretation of structural equation models

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