The effect of imagery and product involvement in copy testing scores of animatics and finished ads: a schemata approach-Reference-Cited by-同舟云学术

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The effect of imagery and product involvement in copy testing scores of animatics and finished ads: a schemata approach

Published:2020-06-24 Issue:4 Volume:28 Page:460-471
ISSN:1069-6679
Container-title:Journal of Marketing Theory and Practice
language:en
Short-container-title:Journal of Marketing Theory and Practice

Author:

Jiménez Fernando R.¹,Gammoh Bashar S.²,Wergin Rand³

Affiliation:

1. Department of Marketing and Management, The University of Texas at El Paso, El Paso, Texas, USA

2. Department of Marketing and International Business, College of Business & Innovation, University of Toledo, Toledo, Ohio, USA

3. Beacom School of Business, University of South Dakota, Vermillion, South Dakota, USA

Publisher

Informa UK Limited

Subject

Marketing

Link

https://www.tandfonline.com/doi/pdf/10.1080/10696679.2020.1782231

Reference61 articles.

1. Copy Testing in a Competitive Environment

2. Signaling the Green Sell: The Influence of Eco-Label Source, Argument Specificity, and Product Involvement on Consumer Trust

3. Effects of Print Ad Pictures and Copy Containing Instructions to Imagine on Mental Imagery That Mediates Attitudes

4. Avatars as information: Perception of consumers based on their avatars in virtual worlds

5. The Generation and Consequences of Communication-Evoked Imagery

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