Social media marketing strategy in English football clubs
Author:
Affiliation:
1. Marketing, Retail and Tourism, Faculty of Business and Law, Manchester Metropolitan University, Manchester, UK
Publisher
Informa UK Limited
Subject
Sociology and Political Science,Cultural Studies,Social Psychology
Link
https://www.tandfonline.com/doi/pdf/10.1080/14660970.2022.2059872
Reference45 articles.
1. The effect of telepresence, social presence and involvement on consumer brand engagement: An empirical study of non-profit organizations
2. Engagement in sports virtual brand communities
3. Branding in pictures: using Instagram as a brand management tool in professional team sport organisations
4. Global marketing strategy in professional sports. Lessons from FC Bayern Munich
Cited by 7 articles. 订阅此论文施引文献 订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献
1. Commercial challenges of clubs in the English Football League Championship: the supporters’ view;Managing Sport and Leisure;2024-09-05
2. News discovery marketing strategy SMEs with entrepreneurial concept;Journal of Foodservice Business Research;2024-07-29
3. ‘[K]neeling only goes to highlight your ignorance. England is NOT! a #racist country’: aversive racism, colour-blindness, and racist temporalities in discussions of football online;Journal of Ethnic and Migration Studies;2024-07-27
4. The more we post, the better? A comparative analysis of fan engagement on social media profiles of football leagues;International Journal of Sports Marketing and Sponsorship;2024-03-13
5. AI-Based Sports Highlight Generation for Social Media;Proceedings of the 3rd Mile-High Video Conference on zzz;2024-02-11
1.学者识别学者识别
2.学术分析学术分析
3.人才评估人才评估
"同舟云学术"是以全球学者为主线，采集、加工和组织学术论文而形成的新型学术文献查询和分析系统，可以对全球学者进行文献检索和人才价值评估。用户可以通过关注某些学科领域的顶尖人物而持续追踪该领域的学科进展和研究前沿。经过近期的数据扩容，当前同舟云学术共收录了国内外主流学术期刊6万余种，收集的期刊论文及会议论文总量共计约1.5亿篇，并以每天添加12000余篇中外论文的速度递增。我们也可以为用户提供个性化、定制化的学者数据。欢迎来电咨询！咨询电话：010-8811{复制后删除}0370
www.globalauthorid.com
TOP
Copyright © 2019-2024 北京同舟云网络信息技术有限公司 京公网安备11010802033243号 京ICP备18003416号-3