Brand Images Causal Relationships in a Multiple Sport Event Sponsorship Context: Developing Brand Value through Association with Sponsees-Reference-Cited by-同舟云学术

Brand Images Causal Relationships in a Multiple Sport Event Sponsorship Context: Developing Brand Value through Association with Sponsees

Published:2010-02 Issue:1 Volume:10 Page:49-74
ISSN:1618-4742
Container-title:European Sport Management Quarterly
language:en
Short-container-title:European Sport Management Quarterly

Author:

Chanavat Nicolas,Martinent Guillaume,Ferrand Alain

Publisher

Informa UK Limited

Subject

Strategy and Management,Tourism, Leisure and Hospitality Management

Link

http://www.tandfonline.com/doi/pdf/10.1080/16184740903554090

Reference56 articles.

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3. A general approach to representing multifaceted personality constructs: Application to state self‐esteem

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