How does sponsorship of a high-involvement sports event mark the sponsor brand? An application to public institutions
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Published:2020-03
Issue:2
Volume:20
Page:123-148
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ISSN:1131-6837
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Container-title:Cuadernos de Gestión
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language:
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Short-container-title:cuadernosgestion
Author:
Schlesinger Walesska, ,Cervera Taulet Amparo,Miquel Romero María José, ,
Publisher
Instituto de Economia Aplicada a la Empresa (IEAE)
Subject
Organizational Behavior and Human Resource Management,Strategy and Management,Industrial relations,Business and International Management,Marketing,Business, Management and Accounting (miscellaneous),Finance,Economics, Econometrics and Finance (miscellaneous)