Fallout from Athlete Endorser Scandals: How Attribution Styles Impact Endorsed Brand Attitude
Author:
Publisher
Springer International Publishing
Link
https://link.springer.com/content/pdf/10.1007/978-3-030-79203-9_53
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5. Carrillat, F.A., d’Astous, A.: Power imbalance issues in athlete sponsorship versus endorsement in the context of a scandal. Eur. J. Mark. 48(5/6), 1070–1091 (2014)
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