Does mass customization pay? An economic approach to evaluate customer integration-Reference-Cited by-同舟云学术

Does mass customization pay? An economic approach to evaluate customer integration

Published:2004-06 Issue:4 Volume:15 Page:435-444
ISSN:0953-7287
Container-title:Production Planning & Control
language:en
Short-container-title:Production Planning & Control

Author:

Piller Frank T.¹²³⁴,Moeslein Kathrin¹²³⁴,Stotko Christof M.¹²³⁴

Affiliation:

1. a TUM Business School , Department of General and Industrial Management, Technische Universität München (TUM) , Leopoldstrasse 139, 80804 Munich, Germany E-mail:

2. b Advanced Institute of Management Research , London Business School , 6–16 Huntsworth Mews, London, NW1 6DD, UK E-mail:

3. c TUM Business School , Department of General and Industrial Management, Technische Universität München (TUM) , Leopoldstrasse 139, 80804 Munich, Germany E-mail:

4. d TUM Business School , Department of General and Industrial Management, Technische Universität München (TUM) , Leopoldstrasse 139, 80804 Munich, Germany E-mail:

Publisher

Informa UK Limited

Subject

Industrial and Manufacturing Engineering,Management Science and Operations Research,Strategy and Management,Computer Science Applications

Link

https://www.tandfonline.com/doi/pdf/10.1080/0953728042000238773

Reference47 articles.

1. Implications of mass customization for operations management

2. Customers as co-designers

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