The Promises and Challenges toward Mass Customization of Healthcare Services

Author:

Ma Shuang1ORCID,Zhang Xiaojin2,Chen Songlin3

Affiliation:

1. School of Economics and Management, University of Science & Technology Beijing, Beijing 100083, China

2. Office of Clinical Epidemiology, Analytics and kNowledge (OCEAN), Tan Tock Seng Hospital, Singapore 308433, Singapore

3. School of Mechanical & Aerospace Engineering, Nanyang Technological University, Singapore 639798, Singapore

Abstract

The healthcare industry is confronted with the challenge to offer an increasing variety of healthcare services while in the meantime controlling rapidly increasing healthcare costs. Mass customization has been proven to be an effective strategy to fulfill customers’ individual specific needs with high efficiency and low cost in the manufacturing industry. This paper investigates the theoretical feasibility and practical applicability of adopting mass customization as a conceptual framework for designing a healthcare service delivery system. The nature of healthcare delivery systems and their evolution are discussed relative to those of manufacturing systems. Recent research in personalized medicine, consumer-driven healthcare, consumer healthcare informatics, and integrated healthcare delivery is reviewed as enabling technologies towards mass customization of healthcare services. By synthesizing these scattered efforts in different streams of literature, this paper concludes that mass customization can contribute to the redesign of healthcare service systems, and delineates a roadmap for future research.

Funder

National Natural Science Foundation of China

Humanities and Social Sciences Youth Foundation of Ministry of Education of China

Publisher

MDPI AG

Reference125 articles.

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