Understanding customers’ choice for digital D2C versus multi-brand operations-Reference-Cited by-同舟云学术

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Understanding customers’ choice for digital D2C versus multi-brand operations

Published:2024-06 Issue:2 Volume:100 Page:256-273
ISSN:0022-4359
Container-title:Journal of Retailing
language:en
Short-container-title:Journal of Retailing

Author:

Kalayci Eda,Becker Jan U.^ORCID,Barrot Christian^ORCID

Publisher

Elsevier BV

Reference84 articles.

1. Commentary: Omnichannel from a manufacturer's perspective;Ailawadi;Journal of Marketing,2021

2. Managing multi- and omni-channel distribution: Metrics and research directions;Ailawadi;Journal of Retailing,2017

3. Pursuing the value-conscious consumer: Store brands versus national brand promotions;Ailawadi;Journal of Marketing,2001

4. Mapping the customer journey: Lessons learned from graph-based online attribution modeling;Anderl;International Journal of Research in Marketing,2016

5. Customer channel migration;Ansari;Journal of Marketing Research,2008

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