Using virtual reality to promote the university brand: When do telepresence and system immersion matter?
Author:
Affiliation:
1. Marketing Department, University of Illinois at Urbana-Champaign, Champaign, IL, USA
2. Institute of Communications Research, University of Illinois at Urbana-Champaign, Champaign, IL, USA
Publisher
Informa UK Limited
Subject
Marketing,Business and International Management
Link
https://www.tandfonline.com/doi/pdf/10.1080/13527266.2019.1671480
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1. The effect of telepresence, social presence and involvement on consumer brand engagement: An empirical study of non-profit organizations
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