A moderating – mediating model of the urge to buy impulsively in social commerce live-streaming-Reference-Cited by-同舟云学术

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A moderating – mediating model of the urge to buy impulsively in social commerce live-streaming

Published:2023-07 Issue: Volume:60 Page:101286
ISSN:1567-4223
Container-title:Electronic Commerce Research and Applications
language:en
Short-container-title:Electronic Commerce Research and Applications

Author:

Khoi Nguyen Huu,Le Angelina Nhat-Hanh,Nguyen Dong Phong

Funder

Đại học Kinh tế Thành phố Hồ Chí Minh

Publisher

Elsevier BV

Subject

Management of Technology and Innovation,Marketing,Computer Networks and Communications,Computer Science Applications

Reference95 articles.

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2. The role of emotions in marketing;Bagozzi;J. Acad. Mark. Sci.,1999

3. Understanding customers’ stickiness of live streaming commerce platforms: an empirical study based on modified e-commerce system success model;Bao;Asia Pac. J. Mark. Logist.,2022

4. Grounded cognition;Barsalou;Annu. Rev. Psychol.,2008

5. Impulse buying: Modeling its precursors;Beatty;J. Retail.,1998

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3. The persuasive effects of scarcity messages on impulsive buying in live-streaming e-commerce: the moderating role of time scarcity;Asia Pacific Journal of Marketing and Logistics;2024-08-23

4. Unveiling the forces behind exercise intent in sports and fitness live streaming: a combination of symmetric and asymmetric modeling approaches;International Journal of Sports Marketing and Sponsorship;2024-08-13

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