How do morning and friendly ads influence mobile advertising? A mediation perspective using appraisal theory
Author:
Affiliation:
1. Department of Information Science, College of Information, University of North Texas, Denton, TX, USA
2. Department of Information Technology and Decision Sciences, G. Brint Ryan College of Business, University of North Texas, Denton, TX, USA
Publisher
Informa UK Limited
Subject
Marketing,Business and International Management
Link
https://www.tandfonline.com/doi/pdf/10.1080/13527266.2022.2053869
Reference63 articles.
1. The impact of advertising value of in-game pop-up ads in online gaming on gamers’ inspiration: An empirical investigation
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4. The Effects of Message Valence and Listener Arousal on Attention, Memory, and Facial Muscular Responses to Radio Advertisements
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