Digital content marketing and consumer brand engagement on social media- do influencers’ brand content moderate the relationship?
Author:
Affiliation:
1. Department of Marketing and Entrepreneurship, University of Ghana Business School, Legon, Accra, Ghana
2. Department of Marketing Management, University of Johannesburg, Johannesburg, South Africa
Funder
University of Ghana Business School
Publisher
Informa UK Limited
Subject
Marketing,Business and International Management
Link
https://www.tandfonline.com/doi/pdf/10.1080/13527266.2023.2249013
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