Too much information: An examination of the effects of social self-disclosure embedded within influencer eWOM campaigns

Author:

AlRabiah Sara,Marder Ben,Marshall David,Angell Rob

Publisher

Elsevier BV

Subject

Marketing

Reference97 articles.

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2. Altman, & Taylor. (1968). The Development of Interpersonal Relationships: Social Penetration Processes. The Journal of Social Psychology, 75(1), 79–90. 10.1080/00224545.1968.9712476.

3. The effect of frontline employees’ personal self-disclosure on consumers’ encounter experience;Andersson;Journal of Retailing and Consumer Services,2016

4. Conditions in Prerelease Movie Trailers For Stimulating Positive Word of Mouth: A Conceptual Model Demonstrates the Importance Of Understanding as a Factor for Engagement;Archer-Brown;Journal of Advertising Research,2017

5. Archer, R. L., Berg, J. H., & Runge, T. E. (1980). Active and passive observers’ attraction to a self-disclosing other. Journal of Experimental Social Psychology, 16(2), 130–145. article. 10.1016/0022-1031(80)90004-9.

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