Web content analysis of beekeeping website companies: Communication and marketing strategies in the Italian context-Reference-Cited by-同舟云学术

Web content analysis of beekeeping website companies: Communication and marketing strategies in the Italian context

Published:2023-01-20 Issue: Volume: Page:1-22
ISSN:1352-7266
Container-title:Journal of Marketing Communications
language:en
Short-container-title:Journal of Marketing Communications

Author:

Sparacino Antonina¹^ORCID,Merlino Valentina Maria¹^ORCID,Borra Danielle¹^ORCID,Massaglia Stefano¹^ORCID,Blanc Simone¹^ORCID

Affiliation:

1. Department of Agricultural, Forest and Food Sciences, University of Turin, Grugliasco, Italy

Funder

Fondazione Giovanni Goria

Publisher

Informa UK Limited

Subject

Marketing,Business and International Management

Link

https://www.tandfonline.com/doi/pdf/10.1080/13527266.2023.2166569

Reference76 articles.

1. Health Benefits and Traditional Uses of Honey: A Review

2. Bala, Madhu, and Deepak Verma. 2018. “A Critical Review of Digital Marketing.” SSRN Scholarly Paper 3545505. Rochester, NY: Social Science Research Network. https://papers.ssrn.com/abstract=3545505.

3. Search Engine Optimization: What Drives Organic Traffic to Retail Sites?

4. Travel Blogs and the Implications for Destination Marketing

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