The impact of social media platform selection on effectively communicating about corporate social responsibility-Reference-Cited by-同舟云学术

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The impact of social media platform selection on effectively communicating about corporate social responsibility

Published:2018-07-27 Issue:1 Volume:26 Page:65-87
ISSN:1352-7266
Container-title:Journal of Marketing Communications
language:en
Short-container-title:Journal of Marketing Communications

Author:

Yang Jing¹,Basile Kelly²,Letourneau Olivia³

Affiliation:

1. Assistant Professor of Marketing, Business and Economics Department, Emmanuel College, Boston, MA, USA

2. Assistant Professor of Management, Business and Economics Department, Emmanuel College, Boston, MA, USA

3. Business and Economics Department, Emmanuel College, Boston, MA, USA

Publisher

Informa UK Limited

Subject

Marketing,Business and International Management

Link

https://www.tandfonline.com/doi/pdf/10.1080/13527266.2018.1500932

Reference77 articles.

1. Measuring Brand Equity Across Products and Markets

2. What We Know and Don’t Know About Corporate Social Responsibility

3. Revenue Premium as an Outcome Measure of Brand Equity

4. Creative Strategies in Social Media Marketing: An Exploratory Study of Branded Social Content and Consumer Engagement

5. AN EMPIRICAL EXAMINATION OF THE RELATIONSHIP BETWEEN CORPORATE SOCIAL RESPONSIBILITY AND PROFITABILITY.

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4. Can I be a sportsperson and a worker? Analytics on athlete and coach dual careers;Journal of Marketing Analytics;2024-05-30

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