Fair trade advertising: Influences of information type and emotional appeal congruency-Reference-Cited by-同舟云学术

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Fair trade advertising: Influences of information type and emotional appeal congruency

Published:2018-08-30 Issue:2 Volume:26 Page:186-206
ISSN:1352-7266
Container-title:Journal of Marketing Communications
language:en
Short-container-title:Journal of Marketing Communications

Author:

Hur Songyee¹,Lee Jung Eun²,Stoel Leslie³

Affiliation:

1. Department of Retail, Hospitality and Tourism Management, University of Tennessee, Knoxville, TN, USA

2. Department of Apparel, Housing, and Resource Management, Virginia Tech, Blacksburg, VA, USA

3. Department of Marketing, Miami University, Oxford, OH, USA

Publisher

Informa UK Limited

Subject

Marketing,Business and International Management

Link

https://www.tandfonline.com/doi/pdf/10.1080/13527266.2018.1511626

Reference66 articles.

1. Uniting the Tribes of Fluency to Form a Metacognitive Nation

2. The Role of Emotions in Marketing

3. Concreteness in word processing: ERP and behavioral effects in a lexical decision task

4. Effects of Print Ad Pictures and Copy Containing Instructions to Imagine on Mental Imagery That Mediates Attitudes

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