Leveraging sponsorship to achieve consumer relationship objectives through the creation of ‘marketing spaces’: An exploratory study
Author:
Publisher
Informa UK Limited
Subject
Marketing,Business and International Management
Link
http://www.tandfonline.com/doi/pdf/10.1080/13527266.2012.684068
Reference51 articles.
1. Consumer Attitudes towards Sponsorship: A Study of a National Sports Event in New Zealand
2. The Sacred and the Profane in Consumer Behavior: Theodicy on the Odyssey
3. Brand Images Causal Relationships in a Multiple Sport Event Sponsorship Context: Developing Brand Value through Association with Sponsees
4. Determinants of consumer engagement in electronic word-of-mouth (eWOM) in social networking sites
5. Business-to-Business Relationships and Sport: Using Sponsorship as a Critical Sales Event
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