Multidimensional Political Marketing Mix Model for Developing Countries: An Empirical Investigation
Author:
Affiliation:
1. School of Business and Economics, Department of Marketing & International Business, North South University, Dhaka, Bangladesh
Funder
North South University Annual Research Grant-2017
Publisher
Informa UK Limited
Subject
Marketing,Sociology and Political Science
Link
https://www.tandfonline.com/doi/pdf/10.1080/15377857.2019.1577323
Reference69 articles.
1. Electoral Corruption and the Politics of Elections Financing in Tanzania
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