Winning BOP consumers’ vote using effective political marketing communications within their social networks-Reference-Cited by-同舟云学术

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Winning BOP consumers’ vote using effective political marketing communications within their social networks

Published:2022-07-18 Issue: Volume: Page:1-26
ISSN:1352-7266
Container-title:Journal of Marketing Communications
language:en
Short-container-title:Journal of Marketing Communications

Author:

Sengupta Subhojit¹^ORCID,Mukherjee Srabanti²^ORCID,Dattab Biplab²^ORCID,Srivastava Abhinav³

Affiliation:

1. Department of MarketingInstitute of Management Technology, Ghaziabad, India

2. Department of Marketing, Vinod Gupta School of Management, Indian Institute of Technology, Kharagpur, India

3. Institute of Rural Management Anand (IRMA), Gujarat, India

Publisher

Informa UK Limited

Subject

Marketing,Business and International Management

Link

https://www.tandfonline.com/doi/pdf/10.1080/13527266.2022.2096098

Reference144 articles.

1. Why the Poor Vote in India: “If I Don’t Vote, I Am Dead to the State”

2. Serving the world's poor: innovation at the base of the economic pyramid

3. Clientelism in Indian Villages

4. Impact at the ‘Bottom of the Pyramid’: The Role of Social Capital in Capability Development and Community Empowerment

Cited by 1 articles. 订阅此论文施引文献订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

1. How review content, sentiment and helpfulness votes jointly affect trust of reviews and attitude;Internet Research;2024-03-18

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