1. School of Business and Media, Tampere University of Applied Sciences, Kuntokatu 3, Tampere33520, Finland
2. Turku School of Economics, University of Turku, Turun yliopisto20014, Finland
3. Schmidt Research Professor of Sales & Sales Management and Professor of Marketing & International Business
4. Faculty of Business Administration, Hiroshima University of Economics, 5-37-1, Gion, Asaminami, Hiroshima-shi, 731-0192, Hiroshima, Japan