Social media in response to COVID-19: how increased social media usage affects the performance of B2B salespeople in the “new normal”-Reference-Cited by-同舟云学术

Social media in response to COVID-19: how increased social media usage affects the performance of B2B salespeople in the “new normal”

Published:2023-10-06 Issue: Volume: Page:1-16
ISSN:0885-3134
Container-title:Journal of Personal Selling & Sales Management
language:en
Short-container-title:Journal of Personal Selling & Sales Management

Author:

Barner Simon¹,Totzek Dirk¹^ORCID

Affiliation:

1. School of Business, Economics and Information Systems, Chair of Marketing and Services, University of Passau, Innstrasse 27, Passau D-94032, Germany

Publisher

Informa UK Limited

Subject

Management of Technology and Innovation,Human Factors and Ergonomics

Link

https://www.tandfonline.com/doi/pdf/10.1080/08853134.2023.2243542

Reference75 articles.

1. Social media, customer engagement, and sales organizations: A research agenda

2. Social media and B2B sales: An integrative framework and future directions

3. Social media: Influencing customer satisfaction in B2B sales

4. Bringing “Social” Into Sales: The Impact of Salespeople’S Social Media Use on Service Behaviors and Value Creation

5. Why sales reps should welcome information technology: Measuring the impact of CRM-based IT on sales effectiveness

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