The triggers and consequences of digital sales: a systematic literature review
Author:
Affiliation:
1. Duale Hochschule Baden-Württemberg Mosbach, Bad Mergentheim, Germany
2. Ruhr-Universität Bochum, Bochum, Germany
Publisher
Informa UK Limited
Subject
Management of Technology and Innovation,Human Factors and Ergonomics
Link
https://www.tandfonline.com/doi/pdf/10.1080/08853134.2022.2102029
Reference101 articles.
1. Social media, customer engagement, and sales organizations: A research agenda
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3. Bringing “Social” Into Sales: The Impact of Salespeople’S Social Media Use on Service Behaviors and Value Creation
4. Examining the role of sales-based CRM technology and social media use on post-sale service behaviors in India
5. Digital transformation and value-based selling activities: seller and buyer perspectives
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